Andrew Couldwell

A location based website aggregating social content, Nike+ data and product info for the Nike Free brand launch.

No link (sorry)

Dec 2010

Client.

Nike.

Categories

Design. Ideas. Social Media. Website.

Tags

. . . . . .

Project.

Exploring social media, geosocial and aggregation ideas for the new Nike Free range of footwear (pre-launch). The interface / dashboard streams live data based on the user's location, their Nike+ account, product information, news and all #nikefree social activity.

Design.

My role was to design a set GUI's based on a wireframe JESS3 supplied me with. And also developing the Nike Free brand guidelines for online & digital use.

Info.

Agency

JESS3 (USA).

Involvement

Design.

Tools

Photoshop.

Dashboard

The print and product brand guidelines used three colours, the two shades of green and the hot pink. I used the greens to split the grid modules and the pink to highlight call-to-actions.

Location

The user enters their zip code / postcode to personalise the dashboard with local content, streaming from social networks and Nike+.

Brand images

There was awesome campaign imagery that came with the brand guidelines, I tried to mix these in where I could.