Face Up To It
charity campaign
& visual petition
Agency.
Bolster Labs (USA)
Client.
LIVESTRONG
Project.
A visual petition spanning a bespoke Facebook page tab, a Facebook app and a separate website, all inviting the public to "add your face", in the countdown to a UN summit… Telling world leaders to ‘face up to’ life threatening diseases. The users’ photos make up a mosaic of thousands of other petitioners, which can be explored and shared.
Campaign message.
Cancer is a global crisis! Join LIVESTRONG in telling world leaders to Face Up To It. This September’s (2011) historic UN summit is our chance to make cancer a global health priority!
Tools.
Photoshop.
Sign on
Once the user has visited the initial Facebook tab and opted to sign, they are then directed to a Facebook App where they can either sign on with their current FB profile photo, upload a photo or select from their FB photo albums.
Explore the visual petition
Once the user has ‘signed’ the petition they can explore the mosaic and share it with their friends on other social networks!
Website
There is a separate LIVESTRONG branded website for people without a Facebook account.
