VP of Design
2023
Leading brand and design at a fintech startup building a network for bankers
VP of Design Principal Designer
Design system lead
2022
Establishing, designing, and documenting digital brand guidelines and a design system for Burger King
Design system lead Creative director Principal product designer
Web Design & Build
2021
Design and build of a Disney artist's portfolio website
Creative director Web design Front-end build WordPress build
Brand & Web Design
2020
Designing a distinctive brand and responsive editorial and e-commerce website
Creative direction Brand design Web Design
Design and build of a marketing website for a gaming mobile app
Creative director Web design Front-end build
Design and build of a responsive marketing website for a gaming startup
Product & System Design
Designing a product and design system for a beautifully simple events product
Creative direction Design lead Product design Product audit Design system
Web Design
Designing a responsive lifestyle marketing website for a resort
Creative direction Web design
Redesign and front-end build of pop culture and music editorial institution, Consequence of Sound
E-commerce web design
2019
Design and build of an e‑commerce web experience for a basketball fashion brand
Creative director Branding Web design Front-end build
Author & book design
I wrote and designed a book about design systems, called Laying the Foundations
Author Creative director Book design Web design Front-end build Shopify integration
2018
Designing a responsive e-commerce website for a vibrant young brand
Responsive website
We're designers who code, partnering as a new digital design and build studio
Co-founder Creative director Web design Front-end build
Personal project
2017
Showcasing surf culture inspired art & photography from around the world
Founder Curator Creative director Web design Front & back-end build
System design
Designing, documenting and establishing a design system
System design lead Creative director
Responsive product design
WeWork marketing and product experience for travelling Airbnb business guests in need of workspace
Design lead Creative director Product designer
Brand & system design
2016
Establishing and documenting WeWork's digital brand guidelines
Design lead Creative director Front-end web development
Campaign website
A responsive campaign website about plastic bottle pollution
Creative Director Design Build
Product design & UX
2015
Lead product designer of Adobe Portfolio — an editor for showcasing creative work
Lead product designer User experience (UX) Creative director
Brand & Responsive Website
Brand, creative direction and responsive marketing site design for Adobe Portfolio
Creative Director Brand Design Copywriting
Responsive editable websites
Responsive layouts for Adobe Portfolio — the foundations for creating your own unique website
Creative director Web design Curator
Creative direction, branding, design & build of an environmental conference website
Creative director Brand Design Front and back-end build
Charity startup
2014
A suite of customisable, white-label fundraising products for charities & non-profits
Creative director Concept Design
Responsive campaign website
A campaign calling on the UK public to break their bag habit, by pledging to refuse single use bags
Creative director Wireframes Design Front and back-end build.
Responsive web & UX
2013
A responsive 'tiles' interface to span different scenarios across a social platform for charities
Concept Wireframes Design
Responsive e-commerce website
Responsive e-commerce & editorial fashion website for a British shirting label
Front and back-end build
A responsive website e-commerce experience for a national environmental charity
Creative director Wireframes Design Front and back-end build
Product Design
Wireframe concepts for an email platform
Concept Product strategy Product Design Lead
Mobile website
A mobile e-commerce & fashion editorial website for Harvey Nichols department store
Mobile lead Design Prototyping Front-end build
Responsive petition website
2012
A responsive campaign/petition website for a national UK environmental charity
Creative director Design Front-end build
Design agency website
Design (UI, UX and GUI) of a portfolio website for a design agency in Nova Scotia, Canada
Creative director Wireframes Design Front-end build
Desktop website
2011
A hub/website for enduro, downhill and cross country bike riders, and MTB trail areas in Tuscany, Italy
Social media petition
A charity campaign & visual petition calling on world leaders to 'face up to' life threatening diseases
Design
Website re-design for one of Italy's most prestigious bicycle manufacturers
Wireframes Design
Social media dashboard
2010
A location based website aggregating social content and Nike+ data for the Nike Free brand launch
Visualising real-time Foursquare check-ins at polling locations on Election Day in the United States
Visual design
An award-winning international surfing, surf art, photography and culture website
Founder Creative director Design Front & back-end build Copywriting
To mark reaching the milestone of 500 million users in 2010, Facebook launched a website called Facebook Stories
Wireframes
Collecting "moments of discovery" enjoyed by fans, from fun facts to mind-shifting insight, via a social media hub
Social media hub
Social media hub for NASA Tweetups. Aggregating the conversation around NASA and connecting fans with astronauts
Ideas Design
Andrew Couldwell